24 - 25 April 2007
The Arab Media Forum in its sixth edition discussed accredited studies and applied research that defined existing strengths and weaknesses in the Arab media. The sessions aimed to create a holistic strategy to develop appropriate competencies and Arab media institutions. In preparation for the conference, Dubai Press Club conducted in-depth research and compiled case studies that focused on a group of media institutions in pioneering Arab countries. The outcomes of the research were used to draw up the agenda for the fifth AMF.
Topics of discussion included the current state of affairs and the future direction of the media sector. Experts came together with the aim of creating a broad vision that would communicate a comprehensive strategy to the media industry in the Arab world.
AMF 2007 touched upon the progress of the Arab press on a regional and international level. It reviewed issues such as the size of media institutions, their levels of growth, emergence of new media institutions and their effect on the media industry. It additionally looked into the development of relevant talent for supporting the media sector.
The event also discussed the issue of “Content versus Profit: The Impact of Advertising on Program Content”, where participants explored the debate between meeting the bottom line while maintaining the value of content.
The forum dedicated a session to “The Effect of Technology Innovation on Today’s Media Landscape” and discussed best ways to leverage innovative technology for enhancing quality and accuracy of content, providing real time reporting and reaching wider audiences.
The sixth edition further examined the results of the first “Arab Media Outlook” issued by the Dubai Press Club (DPC). The report provided an overview of the Arab media industry, its status and trends, and the implications for journalists and organizations in the Pan-Arab region.
The event also discussed “The Rights and Privileges of Media Professionals” and the challenges of converting journalists from print to television. In this context, the speakers examined the issues of training and media education, whether the journalists were getting enough attention, and their adherence to international standards.