“Local Content in Arab Media…Its Hopes and Prospects” [ Atlantis Ballroom ]
Thursday, 13 May 2010 12:15 PM – 01:30 PM
Experts believe Arabic content to be a challenge and some feel that there is a profound link between the quantity of Arabic content and any media’s ability to generate advertisement revenue.
The third edition Arab Media Outlook released by Dubai Press Club titled “A Close Look At Arab Media 2009-2013” shows extremely divergent quality and quantity of Arabic content, and demonstrates that high quality Arabic content would have a positive impact on revenue.
While the print media has a lion’s share in the region, 90 per cent of the Arabic content is derived from original content written in Arabic and 10 per cent comes from programmes derived from translated content. The report shows that 30-40 per cent of television shows most in demand on Arabic stations is original content aired for the first time. There is also 30-40 per cent of content that is translated and/or dubbed, while 20 to 40 per-cent consists of reruns and national news.
This session aims to look at the future of Arabic content in Arab media, especially in television and broadcasting
Topics:
- Can Arabic content stand up to the onslaught of translated and dubbed movies and television shows?
- What can we learn from Egypt’s experiment as a leader in developing and building leading local content that that gained the country first place, capable of responding to the local and Arab demand?
- Studies have proved that despite weak advertisement revenues in the Arab region, there still is high demand for Arabic content in the region, and Arabic remains the first choice consumers across the Arab media. How are the media responding to this reality?
- Why is the government’s role important in supporting local content? What are the alternative sources of funding?
- Some believe the idea of local content is no longer relevant in light of the reach of distribution to areas outside the local viewership. Is this correct?
- How does the media content affect the overall preference and what are its reflections in Arab societies?
Moderator:
Speakers:
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