Evan Kraus
Executive Vice President and Managing Director
APCO Online
Evan Kraus is the Executive Vice President and Managing Director, APCO Online, Mr. Kraus has served as a senior strategic counselor for many of the world’s largest businesses – helping them optimize their Web presence, tell a better corporate story, “push” their messages out to target audiences, His clients include some of the world’s largest companies, including Procter & Gamble, Pfizer, MasterCard, Coca-Cola, United Airlines and Audi. Mr. Kraus is an expert in the emerging field of media convergence – the blending of online and offline content into a highly integrated, dynamic and fast moving news flow. He has served as a strategic consultant to both traditional online properties like USAToday.com, as well as emerging conglomerates like Better Health and the Parent Bloggers Network. His combination of corporate, media and political experience position Mr. Kraus well to comment on the impact of Wikileaks on the way news coverage is shaped.
Mr. Kraus is also the force behind the creation of Social EQ, a research-based model developed in partnership with the Huffington Post. Prior to joining APCO in 1996, Mr. Kraus worked as a consultant at Booz, Allen and Hamilton. He holds his Bachelor of Science in Aerospace Engineering from the University of Virginia.
Evan Kraus will be speaking at:
Session B: “An end to the era of secrecy” Undisclosed sources....dangerous information and dis-information.... who pays the price - Baniyas Grand Ballroom
Tuesday, 17 May 2011 02:30 PM – 03:45 PM
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